Anyone in PC building during that era knew about Abit. Not really niche for a technical audience, but definitely nostalgic in a way that won’t make sense to anyone who wasn’t into PCs during that era.

Big disagree. ABIT were the kings of build-your-own-PC in the 90's up through the early 2000's

Right, so how is that different than what I said?

How is a small motherboard manufacturer 25 years after minor popularity in a sub-community not niche of niche?

Hard disagree.

Hacker news is IMO a niche community anyway, and I'd say the crossover between people who built their own PCs 25 years ago, during the golden years of overclocking and hacker news readers is pretty huge actually.

If you don't think this sort of article is a good fit here I don't think you are really in the target demographic anyway.